The day before my presentation at Harvard University, I requested a dry run with my Harvard sponsors. Important note, preparation is key and even the late Steve Jobs is known for his rehearsals before his renowned presentations.
After the rehearsal, the main critique is that I heavily emphasized the scholarship of my book. However, the Harvard sponsors recommended that I put equal emphasis on selling the book. They are impressed with the book’s exemplary scholarship I presented in the rehearsal. Albeit, they (already read the book) wanted me to talk about the rich details of the book’s narrative, also. The objective is to give enough information to excite the audience about the book without “giving away the store.”